Marx Promotion Intelligence
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Promotion Tracking

Marx ProMotion Intelligence, a division of TNS Media Intelligence, is the definitive source for Free Standing Insert (FSI) coupon intelligence and a leading provider of other consumer promotion insights. We are a trusted resource for advertisers and agencies across the Consumer Packaged Goods (CPG) industry.

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Products & ServicesGo

Marx reporting provides the most complete coverage of the competitive landscape. Below are a few of our current product and service offerings:

Marx ProMotion PLUS Services
Marx ProMotion Services
Multi-Cultural Marketing Services
Franchise Restaurant Services
 
BenefitsGo

Marx is the only source for real time reporting of census-level detail of FSI coupon activity. Our high standards of accuracy and service support critical decision-making across our clients’ organizations, including:

Consumer Promotions - Monitor competitive activity and identify tactical opportunities
Brand Management - Identify and react to key competitive exceptions as they occur
Market Research - Expand view of causal landscape by integrating consumer promotion intelligence (e.g., marketing mix models, IRI/ACNielsen data, custom analytics, etc.)
Sales Management - Leverage consumer promotions to increase retailer merchandising support
Promotion Community

Our Promotion Community provides industry professionals and analysts with a web space of consumer promotion knowledge. Here you will find the latest industry updates, ongoing consumer promotions research and news.

Visit Our Promotion Community

Our community is constantly expanding and updating, so visit often. Below is just a sample of what you’ll access during your visit:

FSI ExpressGo

Topline overview posted the day it happens including:

Manufacturer Coupon Activity
Creative Covers
 
Insights LibraryGo

Archive of consumer promotion research and information. Recent library additions include:

Free Standing Inserts (FSI) Weighted Average Face Value Increased 7.5 Percent to $1.34 During First Half of 2008
More than $173 billion in FSI consumer incentives distributed
2008 Mid-Year FSI Trends Data
Order the 2007 FSI Distribution Trends
(Pink) Book today!
GuidePoint: Understanding the Value of Organic and Natural Product Attributes
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Recent News Go 
Free Standing Inserts (FSI) Weighted Average Face Value Increased 7.5 Percent to $1.34 During First Half of 2008  (7/16/08)
 
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Coupon Monitor
2008 YTD FSI Coupons Dropped:
164,722.0 million
2008 vs. 2007 YTD % Change:
-2.1%