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Home / Promotion Community / Insights Library

Insights Library

Just as the Consumer Promotions industry continues to grow and become more dynamic, so too does the need for real-time research, analysis and insights. Our Insights Library allows busy professionals and opportunity to check out the latest trends in FSIs, Coupons and other related industry happenings.

FSI Trends
The FSI Trends books is the ultimate guide to understanding the latest FSI and Coupon activities. If you would like a copy of the most recent book, please click here.
 
Marx Promotion GuidePoints
The Marx Promotion GuidePoints© are your source for special analysis on selected FSI, Coupon, Consumer Promotions and other related topics. The GuidePoints are designed to give you a top line overview of specific happenings in leading-edge promotion tactics and strategies as well as highlight important activity within selected product sectors.

Leveraging FSI Coupons as a Shopper Marketing Vehicle

Understanding the Value of Organic and Natural Product Attributes

Applying Advertising Principles to FSI Coupons

Private Label FSI Marketing: Competitive Threat or Development Opportunity?

Hispanic Insights: The Role of Spanish-Language Consumer Promotion in Hispanic Marketing

FSI Co-Marketing: Continued Growth Seen in 2005 for Manufacturer & Retailers

Buy One Get One Free (BOGO) FSI Promotion: A Growing Trend

New Product FSI Promotion: Industry Trends & Tactics

Co-Marketing Promotions: A Win-Win for Retailers and Manufacturers
 
 
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phone: 952.926.5272
 
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