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Products & Services
Marx sets the industry standard for reporting of Free Standing Insert (FSI) coupon activity. That same level of quality is found throughout our entire suite of marketing information reporting services.
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Flexible, customized reporting that aligns with other industry standard measures. ProMotion PLUS conveys competitive intelligence that is user-driven for strategic planning, long-range historical trending and new item development. ProMotion PLUS delivers faster brand impact for Print and Digital Coupon Insights.
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Features & Benefits
- Customized reporting based on unique business need
- Immediate creative images delivered via weekly email
- Five full years available online
- Annual Industry, Manufacturer, Category, and Brand Reviews
- Excel and PDF output
Information Tracked
- Valassis and Smart Source FSI: 100% coverage
- Smart Source Coupon Machine: 100% coverage
- Digital Coupons: the only source
- Catalina Checkout Coupons: the only source
- Consumer Magazine Coupons: over 100 titles
Deliverables
- ProMotion PLUS Alert: Sunday morning update e-mails with competitive creatives and topline information.
- ProMotion PLUS Library: Comprehensive customized tool providing competitive Print and Digital coupon intelligence delivered in a flexible format - Excel or PDF.
- ProMotion PLUS Reviews: Annual review from the experts in FSI tracking. From building a brand, to an overview of an industry, PLUS Reviews provide competitive insights to drive the business forward.
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Hispanic Insights Competitive Review, Retailer Hispanic
Insights Competitive Review, and the African-American Insights Competitive Review. These competitive reviews
provide advertisers and agencies with critical competitive marketing activity that targets these important demographic groups.
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Features & Benefits
- Industry overview with user-specified competitor, category, and brand detail
- Access to creative across all key media
- Semi-annual competitive reviews
Information Tracked
- P&G brandSAVER (Ahorros de P&G)
- Valassis (Valassis Hispanic)
- Smart Source (Smart Source Hispanic)
Deliverables
- Competitive Reviews: Semi-annual business reviews including presentation-ready reporting of the Consumer Packaged Goods industry, custom category and key competitor expenditures and activity.
- Interactive: User directed query of the Marx Spanish-language media activity database allowing for search by media, date, brand, manufacturer and product classification.
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Marx Restaurant ProMotion Insights provides restaurant advertisers with a clear understanding of
competitive FSI coupon activity. Marx information supports effective management of restaurant
promotion business decisions.
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Features & Benefits
- Complete chain, item and market detail for each restaurant event
- Full-color creative of every variation
- Message themes
- Estimated expenditures
Information Tracked
- Valassis and Smart Source FSI: 100% coverage
- ADVO ShopWise: 42 markets of direct mail coverage
- Solo Inserts: 40 markets of solo insert coverage
Deliverables
- New Item Alert: immediate alert to any new competitive menu items and where they were introduced
- ProMotion Flash: weekly competitive activity update
- ProMotion Report: monthly reporting of your competitive set, aggregate year-to-date.
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Marx works directly with clients to tailor reports, analysis and data feeds to address unique requirements on a scheduled or ad hoc basis.
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Custom Reporting: Our custom reporting capabilities allow us to align our data with your existing formats and processes or to target specific questions or needs
Custom Analytics: Our team of experts can develop a targeted analysis to enable you to spend less time interpreting the data and more time developing the solutions.
Data Warehousing & Modeling: We can deliver client-defined data extracts for use in modeling and data warehouse applications. We have census-level FSI data back to 1995 and the flexibility to align with IRI, ACNielsen, or any client-defined geographies.
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As part of TNS Media Intelligence, the leading provider of competitive advertising and marketing information, Marx has the ability to provide manufacturers an unmatched level of causal marketing intelligence. Whether the need is syndicated tracking tools or one-time competitive reviews, Marx has the multimedia intelligence to help you fully understand your competitive landscape.
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Send us an email or
phone: 952.926.5272
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